Outreach/Media/boston.com column

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From Kathryn Eident of boston.com

  • Deciding to Write
  • How often can you contribute? -Weekly? Semi-monthly? Monthly?
  • Pick the column’s focus
  • Will you be writing from an institutional/organizational perspective?
  • Will you be writing about a specific issue?
  • Will you be writing from a personal perspective?
  • Remember: Keep it Local. How is it relevant to the residents in your town?
  • Pick a format
  • The column format can be very open ended. Some like to write as if it is a personal     blog. Others like to write in a ‘letter to the editor’ format.
  • If you want to write a post in bullet form, that’s ok, too.
  • If you’re crunched for time and can only write a blurb or submit photos with captions, that’s ok, too.
  • Don’t hesitate to contact me with column ideas or questions; I’m happy to brainstorm!
  • FYI: For a variety of reasons we won’t be editing your pieces—when you submit them, we will take them as is. I am happy to give you suggestions or let you know if there are major grammar issues, but it will be up to you to decide to make changes to your piece.
  • Column Format
  • Suggested title
  • By: Name of writer
  • Guest Columnist
  • Recommended length: 250-600 words
  • 1-2 sentence writer bio at bottom of column
  • Attach column as a Microsoft Word document and email to: kaeident@gmail.com
  • Attach pictures or graphics as a .jpg


This is a great visibility opportunity if we can do it. Some questions:

  • How often would we commit to doing the column?
  • How many people would be interested in writing?
  • Who would coordinate and follow-up with the authors?
  • If we were to consider implementing a blog, how would that fit with committing to this regular column?