Talk:Outreach/10 Percent Challenge Rollout/Draft Press Release

From Green Needham

12/10/08 - from Steve Maas:

I rewrote the release to make it sound less like a press release. I removed a lot of the superlatives-- which people read right through, anyway. I think it would be helpful if we find a concrete way of translating the greenhouse savings, like comparing it to humvee exhaust.

• Steve's Revised Draft

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12/10/08 - Debbie Schmill

Hi Jim,

This is great. I have a few comments for consideration. I am afraid of losing people in the procedural details of the 2nd and 3rd paragraphs. One possible solution would be to make the following change; keep the first part of the 2nd paragraph and remove the 3rd paragraph completely, place Eleanor's quote after the new 2nd paragraph.

"Green Needham Collaborative's "10% Challenge" is an innovative and easy to use interactive program which provides a structure to guide residents to decide how they will go about saving energy. Residents create their own individualized plan to reduce their household energy use by at least 10%, and pledge to follow their plan. To participate, one starts by accessing the web-based checklist of options, called "My Plan," which can be found at [put My Plan web address here]. The checklist contains a large menu of actions for cutting residential and automobile energy use.

Green Needham Collaborative Steering Committee Member Eleanor Rosellini, who was instrumental in designing the program, said, "People I talk to want to save energy, but can become a bit overwhelmed and don't know where to start. We have developed a comprehensive tool which is streamlined, easy to use and informative. We believe that the 10% Challenge will encourage people to not only become energy savers, but also leaders who will want to share their success in saving energy and money with family, friends and neighbors."

Thanks for all your work on this.

Debbie