Talk:Outreach/10 Percent Challenge Rollout

From Green Needham

On graphics for the Challenge - I would suggest not creating a new logo per se. We should keep the focus on the Green Needham logo. What someone like Lisa can do is create a "look" for the 10% Challenge materials that would stand out as well as reinforce the Green Needham "brand".

Michael 11:14, 23 January 2009 (EST)

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• Timing:

We did talk about doing a big rollout in January to allow us time to build momentum. What we didn't talk about what how we handle making the challenge available and communicating that information to the early adopters.

• Wording

Debbie suggests:

100 of your neighbors are already saving $.  Why aren't you? 
   Join the 10% Challenge at www.greenneedham.org

Eleanor suggests an addition:

100 of your neighbors are already saving $ and energy.  Why aren't you? 
   Join the 10% Challenge at www.greenneedham.org

Susan suggests:

100 of your neighbors are already saving money and energy.  
                   You can too!  
   Join the 10% Challenge at www.greenneedham.org